The Packer - california giant berry farms

Recipes have become an essential part of marketing to kids to encourage parents to cook with their kids and teach kids valuable skills and healthy habits.

For its spring break sweepstakes, California Giant Berry Farms garnered more than two million impressions on Twitter, 15,000-plus entries and more than 7,000 downloads of an e-booklet with seasonally themed berry recipes.

Berries marketing business updates

California Giant Berry Farms, Watsonville, Calif., has a new website, is developing and sharing more videos on social media and has established a trade blog to stay in contact with consumers and trading partners and keep current with online trends.

California Giant Berry Farms has launched an upgraded website www.calgiant.com that tailors content to user preferences and interests.

The California Giant Berry Farms staff raised more than $12,000 this month at a barbecue which fed 1,000 people.

DMA Solutions Inc. is a finalist for Hubspot’s Website Design of the Year award for its work on the California Giant Berry Farms site.

Marketers are going online to sell Chilean blueberries to consumers even before they visit a store.

California Giant Berry Farms is launching Just Drizzle It, a winter holiday promotion and sweepstakes that showcases freshly-made sauces, spreads and dressings and encourages consumers to “dress up” their plates.

California Giant Berry Farms and Cabot Cheese are promoting new berry-themed recipes for Super Bowl potlucks and snacking.

Southern California Strawberries business updates

California Giant Berry Farms reports a 380% increase over last year in participation in its promotions and offers due to software improvements that allow the grower-shipper to communicate with consumers individually.

California Giant Berry Farms is partnering with Duda Farm Fresh Foods, Natural Delights medjool dates and vegan blogger Kathy Patalsky on nine new desserts for vegans and other consumers.

The University of California-Davis strawberry breeding program is back in court, facing a lawsuit by California Berry Cultivars LLC that claims administrators denied its member rights and access to plant material they developed.

Tour de Fresh, the three-day cycling event that benefits Let’s Move Salad Bars to Schools, has more than 50 riders and 32 sponsors signed up for July 26-28 and is offering a raffle to help spur donations.

A federal judge has sided with the University of California, Davis strawberry breeding program in a lawsuit by California Berry Cultivars LLC that claims administrators denied its member rights and access to plant material they developed.

California Giant Berry Farms is shifting to exclusive use of Locus Traxx temperature recorders on berry shipments leaving its cooling facilities effective July 1.

Those who enter the Summer Snacking Sweepstakes can download a free e-book of recipes and have a chance to win a $5,000 vacation. The five produce companies associated with the promotion, meanwhile, will collect data that allows them to tailor content to customers’ preferences and habits.